“ had a real opportunity to have a gaming experience, which is rare,” said James Drake, EVP and head of brand partnerships at IF7. Still, other activations have performed exceptionally well - after more than a year on Roblox, Alo Yoga’s space surpassed 80 million visits, a Roblox told Fortune in late June. The number of visitors are in line with other brand activations on the platform - Walmart Land drew 3.3 million visitors within its first two weeks, Adweek previously reported. Further, 1.4 million projects have been started within the game, and 85% have been completed, meaning most people who start the Home Depot’s experience were immersed enough to finish the games. ![]() ![]() Over 7 million users have entered The Home Depot on Roblox since its debut in March, including 1 million in the first week. ![]() So far, Home Depot’s campaign-first, media-second approach is resonating.
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